I am an experienced simplification consultant, specialising in information design, service design, and brand experience. I've worked in many sectors, including financial services, government, telecommunications, energy, and retail.
I am Director of the Simplification Centre, a not-for-profit social enterprise that helps organisations develop clearer communications. Until late 2016 I was a partner in Service and Information Design Ltd. I teach and run workshops for design students – recently I've been at the Royal College of Art, Brunel University, UCA Epsom, Aalto University (Finland), Danube University Krems (Austria). And I run the annual Information Design Summer School. I am President of the International Institute for Information Design.
My background: I studied and later taught typography and graphic communication at the University of Reading, with a doctorate for work on the relationship between typography and language, My academic career has included research into learning from text for the Open University, founding and editing Information Design Journal, organising many conferences, and chairing the Information Design Association.
In 1988 I started Information Design Unit and, with business partner David Lewis, grew it to become the UK's largest information design agency. It was acquired by WPP plc in 2001, and become part of the multidisciplinary branding agency Enterprise IG (now renamed The Brand Union) – one of the world's largest, with over 20 offices.